UFC MAINLAND CHINA DEBUT RESULTS IN SELLOUT CROWD, LARGEST MMA EVENT IN CHINA’S HISTORY

UFC® FIGHT NIGHT: BISPING vs. GASTELUM marked sixth sellout of 2017,

capping off successful swing of international events

 

Las Vegas – UFC®, the world’s premier mixed martial arts organization, today shared final results from UFC® FIGHT NIGHT: BISPING vs GASTELUM, its first-ever event in mainland China.


The event took place on November 25, 2017 at the Mercedes-Benz Arena in Shanghai in front of a sellout crowd of 15,128 and marked the country’s largest ever Mixed Martial Arts (MMA) event. The fight night drew more than one million live views on PPTV, China’s leading sports media provider, and an additional one million in Video On Demand (VOD). UFC® FIGHT NIGHT: BISPING vs GASTELUM also aired globally across UFC’s digital streaming service, UFC FIGHT PASS®, recording the largest live-viewing audience of an Asian FIGHT PASS event to-date. 

 

The event’s official hashtag, #UFCShanghai, garnered more than 46 million reads, making it the top trending sports hashtag in the country that evening, and surpassing the legendary Mayweather vs. McGregor boxing match. Eight of the 12 bouts featured Chinese athletes, with five notching victories including strawweight Yan Xiaonan, featherweights Wang Guan and Song Yadong, and welterweights Li Jingliang and Kenan Song. Jingliang and Yadong also each took home $50,000 (USD) Performance of the Night awards. 

 

UFC traveled to 14 countries this year, and the event in Shanghai was one of 10 new stops for the organization – a year that saw the global brand’s fan base grow to a record 278 million in 45 measured markets. The event also marked the sixth sellout of the year. UFC has recorded seven sellouts in 2017, with others including: UFC® 208: HOLM vs. DE RANDAMIE at the Barclays Center in Brooklyn, New York in February; UFC® 210: CORMIER vs. JOHNSON 2 at the KeyBank Center in Buffalo, New York in April; UFC® 212: ALDO vs. HOLLOWAY in Rio de Janeiro, Brazil in June; the organization’s debut in Edmonton, Alberta, Canada in September for UFC® 215: NUNES vs. SHEVCHENKO 2; UFC® FIGHT NIGHT: BRUNSON vs. MACHIDA in São Paolo, Brazil in October and UFC® 218: HOLLOWAY vs. ALDO 2 at Little Caesars Arena in Detroit, Michigan this past weekend. 

 

UFC’s international growth trend will continue into 2018 with new stops already announced for the first quarter including first-time visits to Belem, Brazil and Perth, Australia. 

 

About UFC®

UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Acquired in 2016 by global sports, entertainment and fashion leader, Endeavor, together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 163 countries and territories to more than 1.1 billion TV households worldwide in 35 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.     

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