Monday, November 6
Magic Stick 

The Bloody Beetroots



THE BLOODY BEETROOTS will be hitting the road this fall for the “My Name Is Thunder” live tour in support of his upcoming album THE GREAT ELECTRONIC SWINDLE and will be stopping locally in DETROIT on MONDAY, NOVEMBER 6 at MAGIC STICK. These upcoming 10 dates will mark THE BLOODY BEETROOTS’first live shows in North America in over three years.


THE BLOODY BEETROOTS (Sir Bob Cornelius Rifo) doesn't just want to entertain audiences; he strives to engage and challenge them, emotionally and intellectually; to share stories with them. Changes in his personal life and the world in general have inspired him to speak with increasing openness-and listen attentively to the words and ideas of others as well.  Language--in all its gravity and fluidity--plays a pivotal role on the new album THE GREAT ELECTRONIC SWINDLE, due out October 20 on Last Gang Records. Fans can pre-order the album now and instantly receive the four already released album tracks: the two versions of "My Name Is Thunder” featuringJET, plus "Saint Bass City Rockers" and the new single "Pirates Punks & Politics":  


The artistic evolution of THE BLOODY BEETROOTS has enabled one of electronic music's most engaging producers and songwriters to work more closely with a diverse array of artists.  Today (9/12), THE BLOODY BEETROOTS revealed the new album single "Pirates, Punks & Politics" featuring Perry Farrell.  For the song which premiered via the U.K.'s BBC Radio 1 Dan Carter show, Rifo chose the modern rock innovator and legendary Jane's Addiction vocalist, and reunited him with superstar drummer Tommy Lee to write and record this timely, politically charged musical manifesto. Listen to “Pirates Punks & Politics” here.


Other collaborations on the upcoming album come from deep within the rock world such as Gallows, Anders Friden of In Flames, Deap Vally and Australian rockers JET, who banded together for their first recording in seven years with this summer’s double single "My Name Is Thunder."  The double single represents the various genres that define THE BLOODY BEETROOTS, with the first version driven by heavy synths and electronic beats while the other is led by JET’s gritty guitar-driven rock and roll. Both versions of “My Name Is Thunder” are available to stream and purchase here and here and watch the official video for “My Name Is Thunder” here.There are also appearances from Greta Svabo Bech, known for her angelic vocals, pop's Eric Nally (Foxy Shazam) and Mr. Talkbox, plus Rival Sons' Jay Buchananwho takes a twist with the ballad "Nothing But Love."  Also included on the 17-song collection are three THE BLOODY BEETROOTS instrumentals "The Day Of The Locust," "10,000 Prophets" and "Saint Bass City Rockers." Listen to “Saint Bass City Rockers” here.


"This is the first time I have used so many vocalists and lyrics in The Bloody Beetroots music. I chose the greatest vocalists I knew that could help tell the story of about four years of life," says THE BLOODY BEETROOTS about THE GREAT ELECTRONIC SWINDLE.


"The title is a tribute to the Sex Pistols and the film 'The Great Rock and Roll Swindle' directed by Julian Temple.  It was a sign of the end of an era. The end of Punk.  I want to reclaim that for electronic music because the business squeezed the genre so much that they delivered the end of electronic music itself.  We are living in a great electronic swindle.  People don't even realize who is the artist, the producer and who deserves to be called an artist in this genre.  There is much great music out there but it is completely covered by trash.  You just have to dig. There's so much shit around. 


Dance music has been recognized as cheerful, joyful but there is so much more than that.  The way we're dealing with this album... with the cover, etc, is trying to add substance to it.  Dance music used the beat to draw people in.  We use the 'four on the floor' kick in a similar way to bring people in and then expose to something with more substance.  Similarly, the mask is a catalyst.  To bring people in.   Now there are many masks out there trying to do the same thing.


This project is for the people and everybody can be part of TBB.  I'm a little guy from a small town... I am part of the people and this is made for the people."


THE BLOODY BEETROOTS is the moniker of artist, producer and mastermind Sir Bob Cornelius Rifo, who celebrates his 10-year anniversary in 2017. Born in Bassano Del Grappa, Italy, Rifo was inspired by a lifelong love of comic books and punk rock, which comprise the visceral kick of THE BLOODY BEETROOTS’ sound. Unleashing his first recordings in 2007, THE BLOODY BEETROOTS’ sound has been featured in commercials, TV shows and video games, and powered dozens of remixes for artists including Depeche Mode, The Chemical Brothers, The Refused, Peaches, Crossfaith and Britney Spears. THE BLOODY BEETROOTS’ discography includes a string of successful EPs and two full length albums including 2009’s Romborama and 2013’s Hide, which featured collaborations with Sir Paul McCartney, Steve Aoki, Tommy Lee, Dennis Lyxzen of Refused, P-Thugg of Chromeo, Theophilus London, Youth and guitar legend Peter Frampton. Always clad in a mask and leather, Rifo conceals his identity as he rocks international audiences from intimate clubs to festival stages.

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