New Chevrolet Detroit Grand Prix presented by Lear Store is Now Online

DETROIT, Mich. (April 10, 2018) – Fans of racing, the Chevrolet Detroit Grand Prix presented by Lear and the City of Detroit have a new online home for merchandise related to one of the Motor City’s most popular annual summertime events. Grand Prix officials unveiled a new online home for licensed merchandise at to ensure that fans of the event are well equipped as they prepare for race weekend on beautiful Belle Isle, June 1-3.

In a collaboration with Detroit-based digital apparel designer Bespoke Technologies, the Chevrolet Detroit Grand Prix presented by Lear is enhancing its brand and online merchandising opportunities through The new website offers hundreds of customizable items featuring not only the officially licensed Grand Prix logo, but also some cool racing-themed and uniquely Detroit designs created in association with Bespoke. Fans can shop for mens, womens and kids clothing styles, along with accessories like hats, bags, blankets and much more. Each item has the option to be customized by color, logo, logo location and sizing before being printed right here in Detroit in just two to five business days. Customers can then also customize their shipping options depending on how quickly they want to receive their new merchandise.


“We are so excited to give our fans more customizable options for products and gear as they get ready for the return of world-class racing in the Motor City, June 1-3 at the Chevrolet Detroit Grand Prix presented by Lear,” said Bud Denker, Chairman of the Grand Prix. “We know there’s a certain Detroit look and feel and we believe the unique merchandise and design options featured at have captured that style. We are happy to partner with a local company in Bespoke Technologies for our new online store and we can’t wait to see our fans looking good on Belle Isle race weekend.”


The Grand Prix will continue its long partnership with Made in Detroit to provide fans with official merchandise on site during race weekend. Made in Detroit will have merchandise tents located in the Grand Prix’s Midway area at the Raceway at Belle Isle Park.

To see all of the new online options for Grand Prix gear, visit


Tickets for the 2018 Chevrolet Detroit Belle Isle Grand Prix presented by Lear are on sale now. For more information and to purchase tickets visit or call 866-464-7749 (PRIX).



The Chevrolet Detroit Grand Prix presented by Lear is a 501(c)3 organization and a subsidiary of the Downtown Detroit Partnership. Scheduled for June 1-3, 2018, the event will include the Chevrolet Dual in Detroit featuring the cars of the Verizon IndyCar Series, the Chevrolet Sports Car Classic with the exotic sports cars of the IMSA WeatherTech SportsCar Championship, the high-flying trucks of the SPEED Energy Stadium SUPER Trucks and the Trans Am Series presented by Pirelli. Partners for the 2018 Grand Prix include General Motors and Lear Corporation. For more information, visit and follow our social media pages at and

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