March 13, 2021



Popular fan contest is back for a second season with a Grand Prize package estimated at $3,000 plus an official Upper Deck MVP trading card


CARLSBAD, Ca. (April 13, 2021): Upper Deck announced today the return of the My MVP program, a fan-focused contest that puts the spotlight on NHL superfans who have made a positive impact on their local hockey communities. The program first launched during the 2019-20 hockey season and received an overwhelming response from fans across the United States and Canada.


“We are excited to bring the My MVP program back for another year,” said Upper Deck’s Sports Marketing Manager, Paul Nguyen. “The program was a huge success last season and gave us an opportunity to highlight some of the most dedicated and deserving NHL® fans. We look forward to recognizing even more hockey fans this season.”


Starting April 16, 2021, eligible fans can nominate themselves by submitting a short explanation at www.upperdeck.com/MYMVP describing why they should be considered as their NHL Team’s MVP. Voting will take place via Twitter, where the top nominee from each participating team will earn the title of ‘Team MVP’ and awarded an estimated $500 prize pack.

The winning NHL Team MVP’s will then compete for the title of Ultimate MVP of the league, with the final winner crowned on May 26, 2021. The grand prize winner will receive an exclusive prize package worth an estimated $3,000 that includes a personalized Upper Deck trading card that will be inserted into the 2021-22 NHL® MVP product release, a choice of either a $500 UpperDeckstore.com credit or a tin of Upper Deck’s 2021-22 The Cup product, as well as a custom My MVP reclining chair and additional ‘My MVP’ swag.


Key program dates:

  • April 16-26, 2021 – Nominations for MVPs open via www.upperdeck.com/MYMVP

  • April 30-May 10, 2021 – Voting for Team MVPs opens via Twitter

  • May 12, 2021 – Team MVPs announced

  • May 14-24, 2021 – Voting for the Ultimate MVP opens via Twitter

  • May 26, 2021 – Ultimate MVP winner announced


“The response last year was outstanding and we couldn’t be happier to work with Upper Deck again on this initiative,” said David McCarthy, Vice President of Consumer Products Licensing at the NHL. “My MVP is a great way to showcase and share stories about our fans, which we believe are some of the most passionate in all of professional sports.”


For more details on the ‘My MVP’ program and to nominate yourself as your team’s MVP, visit: www.upperdeck.com/mymvp.


No purchase necessary. My MVP contest is open to those who are legal residents of the 50 states in the USA, including D.C., excluding New York, Rhode Island and Puerto Rico, and including the provinces and territories of Canada, excluding Quebec, who have reached the age of majority in their jurisdiction of residence. Contest starts on April 16, 2021 at 2pm PT and ends May 26, 2021 at 1pm PT. Void where prohibited. Subject to Official Rules at UpperDeck.com/MyMVP.


About Upper Deck

The Upper Deck Company, headquartered in Carlsbad, California, is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation, with a dedication to creating products that turn memorable moments into collectibles. Upper Deck is home to the world’s greatest athletes, including Michael Jordan, Wayne Gretzky, Tiger Woods, Connor McDavid, LeBron James, Ben Simmons, Alexis Lafrenière and Quinton Byfield.

Find more information at www.upperdeck.comwww.UpperDeckBlog.com or follow us on Facebook (UDAuthenticated), Instagram (UpperDeckSports), Twitter (@UpperDeckSports), and YouTube (udvids).

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