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                                                                                                    Photo credit: Rikkard Häggbom

Twenty Colleges with a Combined Enrollment of Over Half a Million PeopleWill Compete for Student-Driven Concert Experience


On Monday, July 10, The Monster Energy Up & Up Festival issued a call-to-action to students at all colleges in the U.S. with an opportunity to compete for a concert with multi-platinum producer Alan Walker.


"We're bringing Alan Walker to the four colleges who pre-purchase the most tickets in 48 hours," says Up & Up Festival Co-Creator, Steven Ljubicic. "We cover the major cost expenditures for the schools who most demand him-talent fees, riders, production and security costs. How's that for a value proposition!? Colleges are usually paying a premium for internationally known artists to perform at their college town." 


Alan Walker is exploding. He recently performed with Justin Bieber during the Purpose Tour. Walker was handpicked to tour with Rihanna and has performed massive sets at some of the largest electronic festivals in the U.S. this year, including EDC, Ultra and Paradiso. "This is a real treat for college students to see an international artist who's not on the typical college-round-about-take," says Up & Up Festival Co-Creator, Steven Ljubicic.


"I'm looking forward to performing on the The Monster Energy Up & Up Festival this year," says Alan Walker. "I really like the concept behind it, and it's going to be fun to follow the contest and see the engagement from students who want to bring the show to their campus. Excited to see who will end up on top!" 


College students can sign up now, at the newly launched website. The official contest starts on September 12th, 2017 @ 4:00 p.m. ET/1:00 p.m. PT. The contest will last 48 hours. The authorizations for all credit cards of non-winning schools are immediately released as soon as the four winning schools are announced.


Students from some of the largest and most engaged student bodies have already signed up to compete including: University of Arizona, University of Florida, University of Illinois Champaign-Urbana, UMASS Amherst, as well as last year's winner, Washington State University. 


The Monster Energy Up & Up Festival is much more than a college show promoter. In addition to offering fun prizes, the festival is a springboard to those seeking to break into the entertainment industry whether it's paid marketing internships in their Los Angeles office or connections to jobs in entertainment from their industry partners. In fact, the festival has hired Shay Dingfelder-now entering his senior year at Washington State University--as a content creator. "After making the recap video for the 2016 Up & Up Festival, the GM hired me as a content creator and has given me the opportunity to have my videos used on social media by a Fortune 500 company," explains Shay. "This has been the opportunity of a lifetime and I can attribute my future success in the industry to the experiences I've had at the first Up & Up Festival. Likewise, Austin Whittendale--also entering his senior year at Washington State University--statesof last year's experience "I honestly didn't think we would win. It was prideful to be like, wow, we made this happen and we're in charge of this concert."



About The Up & Up Festival:

It's a real-life competition between students at rival colleges to throw a music festival, headlined by the most sought after emerging artists. The colleges who pre-purchase the most tickets, win the show. The non-winning college students' credit cards do not get charged. The Monster Energy Up & Up provide the necessary resources for students to promote and produce a memorable concert experience on or near their campus--empowering them with a sense of ownership and fostering community at each event. As the tagline says, STUDENT WON, STUDENT RUN.


About Alan Walker:

Growing up in the digital era, Alan found an early interest in computers that later turned into a fascination for programming and graphic design. In 2012 he started making music on his laptop with the help and feedback from his online friends. His music gained great popularity among gamers who used Alan's tracks in their own YouTube videos (UGC). The songs spread all over the world and later caught the attention of the record labels. He is signed to Sony Music Sweden/RCA Records and has four successful singles under his belt, including his hit first single "Faded." "Faded" has become a global viral hit with over 680 million streams on Spotify, over 1.1 billion views on YouTube and it is the 9th most liked video on YouTube and the 43rd most viewed video ever. It was #1 in many countries all over the world, is certified Gold or Platinum in 32 counties, was #1 on Shazam for 7 weeks and was the #10 most played song on Spotify worldwide in 2016. Alan Walker's fourth single "Tired" feat. Gavin James currently has over 34 million streams on Spotify and the video has 40 million views. This single comes off of the heels of his third single "Alone," which has received over 360 million views on YouTube, has over 165 million streams on Spotify and was #1 on iTunes in 20 countries and #21 on Billboard's Hot Dance Electronic chart. This track surpassed his previous single "Sing Me To Sleep" on all platforms in just a matter of months. At just the beginning of his career, he is one of the most streamed artists in the world, with his YouTube channel alone having over 2.1 billion views. He has received press coverage from Billboard, Complex, Fader, Mashable and more. 


About Monster Energy:

Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock n' roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it's the way of life lived by athletes, sports, bands, artists, believers and fans.  See more about Monster Energy including all of its drinks at |